Our Mentors

Meet our mentors

and find out about their achievements

Dr. Constantina Katsari-Muston

Dr. Constantina Katsari-Muston

Entrepreneur, Advisor, Investor

Dr. Constantina Katsari-Muston is an expert in business building and the acceleration of growth. She strongly believes in the positive role of innovation in creating agile businesses with high-growth potential. She used to lecture on economic history at the university of Leicester. Her fields of expertise (among others) were money and diachronic labour relations. She published several books, one of which was nominated for an award by the French Academy, and dozens of articles in peer-reviewed journals. She left academia in 2013 to pursue her dream of contributing to a strong entrepreneurial ecosystem. The switch came naturally, since Constantina has already been developing properties since the age of 23. In the meantime, she also run successfully her ecommerce startups.cSo now she dedicates all of her time in the acceleration of business growth. She is an executive director of Leicester for Business in the UK (a consortium that provides business support to startups and established businesses). She is responsible for several scalable startups who are on their way to success, while she is driving entrepreneurship in Midlands (UK) and Greece.

Paul Muston

Paul Muston

Entrepreneur, Mentor, Investor

Paul is a Software Technologist, serial Tech coFounder, Lean Startup Practitioner and occasional investor. He had the good fortune to be introduced to computing at 14, which he adopted as his vocation. Having fast tracked, via on the job training in software, by the age of 19 he ended up working on a computer generated imagery for ship and flight simulators at an R&D establishment run by GEC-Marconi. By his 25 birthday he had founded Musoft Ltd and embarked on a freelance software career. This was 1985 when graphics workstations and the Macintosh had just launched. Paul deployed his computer graphics and UX knowledge as part of teams delivering R&Ds project for a wide portfolio of companies to delivering products using this new medium. Within a few years Musoft transitioned into an R&D company, which transformed the relationship with its clients. Paul was Technical Director VACAM Ltd Apr 1995 to Aug 1999. A computer aided manufacturing startup, which won 2 SMART awards and was venture backed by 3i. Since 2000 Musoft has spun out various startups with Paul as technical coFounder each time partnering with a domain expert.,Musoft 1985 to Present – current projects include architecting real time big data systems in the areas of industrial automation and mesh networks. Loves creating visual programming languages and visualisations,Quack Apps Feb 2012 to Present. Health 2.0 Apps.,KuKu Apps Ltd July 2011 to Dec 2013. Design led Apps. Here Paul created the Inspire Platform, which has been used to create ground breaking distance learning iPad Apps for University of Leicester.

Sam Larke

Sam Larke

Entrepreneur, Mentor

Sam’s entrepreneurial journey began back in 2002 when he opened his first bar & restaurant in Leicester. Over the following six years he opened another site in Leicester with a further two units in London. During 2006 he’d grown sales to over £2 million per annum and employed over forty people across all four operations. Unfortunately the recession of 2008/9 had left its mark, subsequently Sam had to restructure and down size to just one operation, which is currently operated by a manager. Around this period he’d also started a family, so his priorities had shifted towards finding a more stable ‘work/life’ balance. Fortunately he managed to secure a position at community regeneration organisation in Leicester. Since starting in 2009 he’s gone onto secure three European Regional Development Funded business support programmes, with a combined value of £3.3 million. His primary responsibility is to lead the ERDF ‘Leicester for Business’ consortium, which is a collaboration between nine partner agencies who collectively deliver business support activities across the city. Whilst in post he’s also secured a contract with a local college to deliver accredited business start up workshops, and he’s also completed his first year of a Masters in Leadership.,It wasn’t long before he got the urge to start his own business again. Using an idea based on a personal problem experienced whilst selecting gifts for his son’s birthday, he was encouraged to adopted the lean methodology approach, and develop a Minimum Viable Project. Over the past six months he’s managed to find three other, highly skilled and knowledgeable partners to build giftcrowd.com. This service will make it easy to help pool, fundraise and collect money for any event or celebration.

Robert Ashby

Robert Ashby

Consultant, Entrepreneur, Investor

Maximising strategic value for high growth technology companies, with 35 years experience of funding and managing venture capital backed companies as Chair, Non Executive Director and Finance Director. Start-up to Stock Exchange, with many trade exits, totalling over £50m of value.,Currently NED/Strategy and Finance Director for:,T Baden Hardstaff Ltd (£30m t/o; Transport, Security & Energy),Go M.A.D. Ltd (£1.5m t/o; Thinking system and SAAS platform for Accelerating Results & Enabling Change),Bright Ideas Global Group Ltd (Early stage; Electronic LED lighting products and computer energy saving ecobutton™),Buying Butler Ltd (Start-up first angel round; qualified consumer lead generation SAAS system),Employment Law Essentials Ltd (Early stage; HR management and compliance SAAS portal)

Paul Field

Paul Field

Entrepreneur, Mentor, Investor

Enterprise creation and development: devising, implementing and managing business start up processes and programmes, (entrepreneurship training and pre/post incubation), business advisory services, knowledge transfer activities.,Previous international private sector (manufacturing) experience in sales & marketing, business development and consultancy, in partucular the Middle East and SE Asia.,Until a month ago Paul was the BizzInn Manager, the Business Incubator of the University of Birmingham. He was responsible for mentoring the students, organising the programs and other support, creating connections with stakeholders outside the university etc.,Expertise: commercialisation of technology, business incubation, technology solution finder – market opportunity identification – open innovation practices, systematic innovation tools, strategic marketing.

Paul Jenkinson

Paul Jenkinson

Entrepreneur, Consultant, Investor

Paul Jenkinson is an independent director, investor and consultant. A director and investor in Crafty Machines Limited and ABBS Ltd. An investor in Burcote Wind, RacketWare Ltd and Caption Data Ltd.,Significant experience in equity and debt financing of businesses, acquired in previous roles as a Regional Director of Beer & Partners Ltd, a national business angel network and as Regional Manager of Connect Midlands, a leading organisation proving investment readiness services. Currently a coach on the Growth Accelerator Programme, for clients seeking help with business development and investment readiness.,An industry background with several blue chip companies including Blue Circle Industries, BPB Industries, British Gypum and Anglian Water. Holds an MBA from Manchester Business School, a BSc (Hons) in Civil Engineering and a distinction in the IOD Diploma in Company Direction.

Adrian Hobbs

Adrian Hobbs

CEO, Entrepreneur, Investor

Serial Entrepreneur and Managing Director with 23 years experience in the UK Recruitment Industry focused primarily within the Logistics, Manufacturing and Service sectors.,Previously involved in 5 early stage business start ups during my career.and engaged in 4 acquisitions/2 business administrations.,Obsessive compulsive disorders include process design and improvement, using technology to control and improve recruitment processes, designing software solutions to meet business needs externally and internally.,Passionate about customers and designing & delivering real solutions in a real world, that work!,I also strongly believe that because we spend a disproportionate amount of our lives at work it had better be a good place to be, and i try and ensure that is always the case for all our employees.I love my job, my workplace, my colleagues!,Specialties:Spotting opportunities for me and others to build upon.Finding innovation, seeing innovation at work, experiencing innovation, working with innovative people. Delivering a flexible workforce of consistent quality,on time for our customers still gives me a buzz. Growing new businesses from “start-up” despite political parties, financial institutions and a continuous flow of legislation designed to stifle small business and entrepreneurs.

Kevin Bragg

Kevin Bragg

Consultant, Mentor

Kevin has a career history of operating at board level in large PLC’s and SME’s. Companies including Alcatel-Lucent, Northcliffe Newspapers, part of the Daily Mail and General Trust Plc, ATS Euromaster, part of Michelin, National Express Plc. Worked overseas in ROI, Australia, Singapore, Kuala Lumpur, Greece and USA. He also spent 3 years with Accenture the Management Consulting firm.,He once owned and developed a Remould Tyre factory and Car components Distribution Company grow from £1.5 m to £2.5m in T/O prior to sale of the business.,Kevin currently holds non- executive directorships with several SME companies operating across different industry sectors.,His formal qualifications are: MBA (Masters Degree in Business Administration), FCMA (Fellow with the Chartered Institute of Management Accountants), CGMA (Chartered Global Management Accountant), MCMI (Member of The Chartered Management Institute) and a Masters with Quantum Sales and Marketing.

Paul Kaerger

Paul Kaerger

Consultant, Mentor

Paul Kaerger has worked in a lot of different environments and his experience as a Project Manager and Consultant means he uniquely placed to help your brilliant ideas take shape. His skill is in developing the processes and structures that you will need as you scale up production.,That step, from creating a great idea to getting it to market, has been the graveyard of many great products and services. Paul can help make sure you have the right finances in place, the right customer support, the right supply chain. He mentors startups that are on the verge of product/market fit. He is fun, engaging, passionate and analytical. A great resource for any growing business.

Kushal Joshi

Kushal Joshi

Entrepreneur, Mentor

Kushal Joshi is an expert in IT Strategic Integration, Enterprise Architecture design and programme management, SOA Solution Development, Tech Startup Consultancy and implementation of customer development programmes for new projects.,He recently completed his MBA in an attempt to reflect further on his successes and failures as an entrepreneur. He is currently working as a consultant, driving forward IT projects and exploring the depth of business innovation.,Kushal is eager to help startups with the use of innovation in the IT world.

Mark Hollyoak

Mark Hollyoak

Entrepreneur, Mentor

Marc Hollyoak curently runs Hewlett Packard’s Hot House Acceleration program. He is an Innovation Leader for £2.5B pa IT services and products business, UK public sector, 7000 employees in 21 locations.,The innovation program he runs also includes a Hot House innovation accelerator unit. Previously held many other innovation lead roles at HP.,In the 1990s he built a half billion company and made a spectacular exit! Now he is looking forward to help scalable startups.

Spiros Kapetanakis

Spiros Kapetanakis

Entrepreneur, Mentor

Spiros is a successful entrepreneur and software developer who operates mainly in Greece. He is running the oldest incubator in Athens, Colab, which is responsible for the success of several startups. He is responsible for nurturing his entrepreneurs, teaching them not-so-basic coding skills, approaching investors and, on the whole, making certain that the startups will flourish.

Chris Shaw

Chris Shaw

Entrepreneur, Mentor

Self starter, creative and highly focused. I have a broad range of experience in the following main areas: youth work and young people's services; enterprise, economic development and environmental action. I have more than 25 years strategic planning and project development experience and in sourcing appropriate income and resources to deliver customer facing projects. Proprietor of Think Funding, Development Director at Skills for Enterprise, founder of the Leicester for Business consortium, member of the Green Light festival organising group and now working to establish a Leicester based environmental consortium called Sustainable Leicester.

Dr. Dimitri Papaioannou

Dr. Dimitri Papaioannou

Consultant, Mentor

Dr. Dimitri Papaioannou is an entrepreneurship consultant, lean startup ,advisor and team mentor, specializing in knowledge intensive teams, ,validation and fundability of the venture by VCs and Angels; he represents,the US Market Access Center (US•MAC) in Greece and Cyprus – an,incubator for soft-landing startups in Silicon Valley. He has keen interest in,life sciences, renewables, clean-tech, green-tech, as well as Internet, ,wireless, mobile and cloud technologies.,During his career Dimitri worked as General Manager for CIVITAS (SE ,Europe), responsible for finance, operations, IT and human resources, as ,well as the firm’s marketing efforts; Philips Semiconductors - now NXP,(Netherlands & Silicon Valley) intern in marketing and supply-chain ,management (Netherlands); Philips Research Labs (Nat.Lab., Netherlands),scientist performing research for the Medical Systems Division and ,principal inventor of 17 patents in medical optical imaging for breast ,cancer detection; Philips Optoelectronics Center - now part of JDS ,Uniphase (Netherlands), working on characterization of DFB and DBR ,diode lasers; Fairchild Semiconductor (US) intern in strategic marketing, ,SAP (Greece) consultant intern in ERP implementation and training; and ,he consulted for KLA-Tencor and Velocium (TRW startup) while with PRTM ,- now part of PricewaterhouseCoopers, as well as for Osprey Ventures in ,Silicon Valley.,Dimitri holds a Ph.D. in Physics from the University of Virginia and an ,M.B.A. from Cornell University.,

Philipp Brinkmann

Philipp Brinkmann

Co-founder and CEO at Travelplanet24/Tripsta

Philipp is half German half Greek and he was born in 1980 close to Munich. After receiving a Diploma in International Business Administration from the Munich Business School in 2005, he decided to move to Greece to co-found travelplanet24.com with Kristof Keim. Currently he is still acting as the CEO of Tripsta/travelplanet24.,,The company started in 2005 as one of the first “Online Travel Agencies” (OTAs) in Greece. ,In 2010 in the middle of the financial crises in Greece, the company set the goal to expand abroad and to become one of the five leading OTAs in South-Eastern-Europe. Travelplanet24 currently employs more than 160 professionals working in several departments (Development, Design, Marketing, Operations, Finance, HR,..) in its three offices in Athens, Bucharest & Sao Paolo.,,Since September 2012, he is a member of the board of PETAGA (Greek Union of Air Travel agencies),Since July 2013, he is a member of the board of Spitogatos.gr a Greek website for real estate ads,,He loves his work; he is a tech enthusiast, an optimization junkie and a good old wine lover.,

Lisa Warner

Lisa Warner

Entrepreneur, Mentor, CEO of FinkCards

Lisa Warner is an enthusiastic and positive personality, she is mother to four children and a grandmother to three. She is on a mission to get families talking and believes that great family communication strengthens relationships and enables parents to raise confident, positive and sociable children.,She founded Fink Cards (Family Interaction Nurtures Kids) in September 2008 to produce a range of products that start conversations. Within a year Lisa and her products had sold worldwide and been featured regularly in national media, including Chris Evan’s BBC Radio 2 show, Radio 4’s Women’s Hour, plus numerous magazine and newspapers articles, including She, Prima, Grazia and The Sunday Express.,Lisa and the Fink brand received further recognition when she won Female Entrepreneur of the year in the O2X Awards and became the only UK finalist in the 2009 Cartier Women’s Initiative Awards.,Once a teen mum and housewife, turned entrepreneur, Lisa is a believer in human potential, she has an inspirational and motivational spirit.,Fink Cards now get people talking in families, schools and organisations.,You can find out more about Fink Cards by visiting www.finkcards.com,

Panos Tzellos

Panos Tzellos

Entrepreneur, Mentor, CEO of Conferience and other companies

Business-savvy, creative and results driven professional with a 15 years proven track record of entrepreneurial achievement and expertise. Passionate about helping Start-Ups taking their idea to the next level. ,,Founder of,- Conferience.com,- Derivatives.gr,- Financial-Academy.gr,- JobHunterNetwork.com,- Business-Analytics.gr,- Business-Analytics.ae,- European-Forums.eu ,- SpeakerZen.me,& co-founder of Inventive. ,,Specialties:,• Start-Ups Creation from scratch (Garage Business Model),• Setup, Guide and Advise creative Entrepreneurial teams,• Strategy Development & Analysis,• Seed Capital engineering,• Brand building and awareness development

Jenny Camaradou

Jenny Camaradou

Entrepreneur, advisor, mentor

Jenny Camaradou is a creative, innovative and results orientated professional with a 10 year track-record in public affairs, communications, project management, international marketing and sales across multiple sectors. After training in law and working as a lobbyist for Thomson Reuters, she diversified career working with start-ups within London's tech scene and within Europe's top university business incubator leading on European Horizon 2020. She is fluent in German and Greek with some French and Dutch and has expertise in EU funding for SMEs, designing and delivering applied innovation projects and operations and account management for Groupon. She is an accredited Business Coach (ILM, Licensed practitioner in NLP) a member of the IOEE and works with a London based UK government Start-ups Loans provider to provide personal loans to new entrepreneurs. Jenny is currently helping manage strategic partnerships in the EMEA for a Canadian SaaS start-up and leading on European relations for SMART WEEK 2014. Her areas of interest include IOT, IOE, smart applications, wearables, e- and social commerce and supporting female entrepreneurs.

Nick Karakoidas

Nick Karakoidas

Entrepreneur, mentor, CEO at Ermes

Karakoidas is a CEO at Ermes Department Stores with a proven record in retail industry. He is in charge of an organisation of more than 1500 people and he is managing all aspects of its growth. He is interested in innovation for his company and beyond. In the past, he has been involved in startups and he is always looking for exciting new opportunities.

Jonathan Lee

Jonathan Lee

Entrepreneur, Mentor

Jon Lee started his first business, Click n Order, in 2010. Since then, his journey as an entrepreneur has taken him to Italy, America, Dubai; meeting interesting people and learning a lot about business. He is passionate about helping new entrepreneurs discover what it takes to set up their own business, how to utilise their resources, and how to avoid pitfalls (wherever possible). He looks forward to helping and learning from anyone he meets.

Jagvir Purewal

Jagvir Purewal

Patent Attorney

His experience in protecting intellectual property has been on both sides of the coin. He oversaw the development of intumescent fire retardant coating technology as a technical manager in industry where he needed to ensure all relevant IP was captured. He now handles all aspects of handling patent work in diverse industries ranging from oil drilling and exploration, vehicle components and medical devices. Happy to help entrepreneurs who would like to have a patent.

Zinthiya Ganeshpanchan

Zinthiya Ganeshpanchan

Entrepreneur, Philanthropist, Mentor

Zinthiya is a successful entrepreneur. In just 5 years she has made significant contributions, through the Zinthiya Ganeshpanchan Trust, to enhancing the lives of hundreds of women from disadvantaged backgrounds. The Trust led to the establishment of a social enterprise, Tomorrow Together, which takes a pragmatic approach to the problems of disadvantaged women. Zinthiya runs two cafes, as well as cleaning, leaflet distribution and catering services.

Bosun Tijani

Bosun Tijani

CEO and CoFounder of Hub Nigeria and the startup Truppr

CcHUB is Nigeria’s first open living lab and pre-incubation space for technologists, social entrepreneurs, government, tech companies, impact investors and hackers in and around Lagos to co-create new solutions to the many social problems in Nigeria. Truppr is a social tool that connects YOU to events and people around you to help make fitness a lifestyle through: Simplified process of organising amateur sporting events and teammates. One stop shop for finding and booking sport venues in cities around the world. Easy way to find team mates/ fitness partners even while on business trip or in a new city

Alex Edwards

Alex Edwards

Mentor, Investor, Entrepreneur

He used to be Chief Information Officer for BullionVault, before he had a successful exit. Alex Edwards was formerly senior systems analyst at BT – the UK's leading telecoms business – focused on Fraud & Revenue Assurance in their research & development labs. Holding a master's degree in both communications systems and telecoms business management, Alex is a Java expert with unique experience of developing artificial intelligence software for transactional networks and systems, including the web's only live, 24/7 and public Gold Market.

Robert Denbeigh

Robert Denbeigh

Mentor, Investor, Director

Director, Non-Exec Director and (sometimes) investor to mostly technology and engineering biased companies. Working with passion and authenticity across Europe and the UK. I love working with intelligent, committed people and I am repeatedly impressed by so many innovative and exciting technologies and ideas coming to market. And the very clever people behind them!

Ian Barnor

Ian Barnor

Mentor, Entrepreneur

Throughout his portfolio career he used a number of methodologies and programmes: Early Adopter • Prince II • Design Sprint • Scrum • Agile Development • Lean Startup and Six Hats Thinking.

Matthew Lane

Matthew Lane

Mentor, Entrepreneur

Co-founder and Chief Technology Officer at Webnames.ca. Webnames.ca is the registrar for seven of the top ten .CA websites in Canada (based on 2007 data from Alexa.com) and serves over 40,000 customers including many of Canada’s Fortune 1000 corporations, top lawfirms and trademark agents, government agencies, small to medium sized businesses and more. Also, President and CEO of Ripe B2B. RIPE B2B Inc is a Microsoft Certified applications development company based in Vancouver, Canada. Established in 1999, its team of 20 staff design and develop custom web-based software for B2B and B2C markets. Exited from both companies and now seeking new challenges.

Paul Rawlings

Paul Rawlings

Entrepreneur, Mentor

Paul co-founded ScreenReach Interactive and created the Screach Product from his vast experience in digital signage and interactive technology. Still only 31 years old, Paul started out creating EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a couple of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines.

Jim Willis

Jim Willis

Mentor, Entrepreneur, Crowdlab CFO

Jim Willis is a business leader, with a great appreciation, and direct experience of launching and scaling startups. His career started as a sound installation artist, exhibiting his work and collaborating with other artists in Japan, the US and across Europe. As co-founder and managing director of the award winning (Chartered Institute of Marketing Excellence Awards, Mercury Business Awards) digital agency Bulb Studios, he holds notable client relationships with Warner Bros., Sony Computer Entertainment and Jaguar Land Rover, amongst an array of others. Other board roles include CFO and founding partner of CrowdLab; a tech startup now securing a second round of funding after establishing a US base and The Inclusion Club; a global charity raising awareness of disability in sport. , Jim is the founder and chair of Pedestrian; an education charity which provides accredited learning to disadvantaged and hard to reach young people. Pedestrian has delivered more than 20,000 hours of training since its inception in 1998. Jim is a Leicester native and sits on the University of Leicester’s external advisory board.

Mike Kapur

Mike Kapur

Entrepreneur, Mentor, Investor

Mike Kapur, founder and director of Leicester based telecoms and IT specialists Signum Corporate Communications, Chairman of the National Space Centre and Deputy Chair of,Governors at De Montfort University. Chairman of the CBI’s Small Business Forum. Chair of the university’s Audit Committee, was appointed as Deputy Chair of the Board of Governors in February 2012 and is a Pro Chancellor of De Montford University

Mike Elsmore

Mike Elsmore

IBM Evangelist

Mike spends his days as Developer Advocate at IBM Cloudant, using his time to share knowledge on rapid development and CouchDB. Most of the time he can be found in the middle of a prototype in some combination of JavaScript, server tech and odd API's. Mike also happens to be an active part of the hacker subculture, taking part in hackathons and development conferences.

Steve Lyons

Steve Lyons

Mentor, Expert in Angel Networks, Business Advisor

Steve is a SFEDI accredited business advisor who has been giving advice to early stage business for the past 5 years. In that time he estimates to have helped over 150 businesses start-up and grow. He specialises in business planning, business strategy and statistical modelling as well as being versed in providing generic business support. Steve currently works for Loughborough University helping SME’s in advance technology fields improve their performance and would be interested to meet anyone who runs a technology based business.

Arun Krishnakumar

Arun Krishnakumar

Angel and Mentor

I am passionate about data and the possibilities that data opens up to a business. I have a track record of running and exiting start-ups, but currently focussed on investing (through various angel groups), advising and mentoring start-ups (through various accelerator programmes). I am especially interested in businesses that either use data to help clients/customers, or the ones that make data their business (even better). I love blogging, meeting enthusiastic entrepreneurs (is there another kind?), cricket and of course baby sitting my 15 months old.

Aristos Peters

Aristos Peters

Mentor, Entrepreneur, Startup

Aristos Peters straddles several aspects of the early stage investment landscape. He is currently a Senior Partner with the US venture capital firm Quorumm Digital Venture Partners (UK), director of the London chapter of the ‘Digital Venture Capital Association’ and founder of a new data intelligence platform. In the past he was Investment Director for the London chapter of the US angel network, Keiretsu Forum, a group of syndicating angel investors. A former entrepreneur, he has additionally undertaken corporate finance fundraising for companies, advised in the establishment of various accelerators and has a breadth of experience working with early stage businesses, as well as a variety of investors and investment groups. He has mentored with four UK accelerators (Seedcamp, Microsoft, Oxygen and Entrepreneurial Spark), as well as having worked directly with early stage founders and entrepreneurs in a NED / advisory capacity to help them configure and execute their growth strategies and investment proposition, prior to securing angel investment.

Prem Kumar Barthasarathy

Prem Kumar Barthasarathy

Investor, Consultant, Mentor

Prem is an ex-big 4 business consultant specialising in organisational performance improvement i.e. enhancing both top and bottom line of global firms. He is one of the co-founders of Angels Unleashed, a consortium of angels, investing in early stage start-ups. He is passionate about innovative ideas, both in the areas of tech and non-tech related businesses. He has a very strong grasp on strategy and finance, gained both from his experience as an entrepreneur and his day job as a strategy consultant. He is known for his strong network across geographies and is fondly called "The Connector" amongst his associates, a name he has earned through establishing productive relationships across various individuals/ firms. He loves tennis, both on and off the court, enjoys mentoring, and aims to be a motivational speaker in the years to come.

Hung Lee

Hung Lee

CEO Workshape.io

Hung Lee is passionate about making recruitment better for people and businesses. He has done it as a broker, coach and now a product maker. As Co-founder & CEO of Workshape.io - a matching service for tech talent - he is removing the rhetoric from recruitment by converging on interest first, before unlocking the conversation. Mentor in TechStars